The Future Of The Virtual Personal Assistant

Editor's Note: Norman Winarsky is the Vice President of Ventures and Bill Mark is the Vice President of the Information Computing Sciences Division at renowned research and technology development organization, SRI International. Norman and Bill helped found the Siri venture, of which Norman was also a Board member. Since its launch in the iPhone 4S, Siri has become a phenomenon, and for good reason. Siri is a revolutionary consumer software product based on breakthroughs in speech and artificial intelligence technology. Siri has appeared extensively in the media as a new consumer phenomenon, including Dilbert and Jon Stewart. In November, Eric Schmidt testified to the U.S. Senate Judiciary Committee that Siri was potentially a major threat to Google. Siri has even been the major part of an episode of the sitcom ?Big Bang Theory? on CBS and the subject of numerous parody Tumblr and Twitter accounts.

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